I’m Not Obsessed (INO) Media

ImNotObsessed.com is a website which focuses on the entertainment and lifestyle needs of today’s woman.
The I’m Not Obsessed Media family includes ImNotObsessed.com, BabyRazzi.com, and LadyandtheBlog.com.

I’m Not Obsessed offers work-safe and family-friendly insight into the vast array of the latest celebrity gossip, paparazzi photos, and up-to-the minute pop culture news. INO is never nasty, snarky, rude, or perverse. BabyRazzi offers work-safe and family-friendly insight into the latest celebrity gossip, paparazzi photos, and up-to-the minute pop culture news with a targeted focus on celebrity babies, pregnancies, and all things family and relationships. In addition, BabyRazzi offers product reviews. Lady and the Blog focuses on fashion, family and food. It offers beauty and fashion reviews, shopping trends, designer previews, and full runway coverage. Lady and the Blog provides our readers with the latest in family news, product reviews, steals and deals and features great buys from online retailers.

Founder Bio
Vera Sweeney, founder of I’m Not Obsessed Media, lives in New York with her husband and their two children. Prior to blogging, Vera was a business consultant for Ernst & Young and Accenture, working with clients primarily in the financial industry. Some clients that she worked for included JP Morgan, Merrill Lynch, Vanguard, Sumitomo Bank andMt. Sinai Hospital. After having her first child in 2005, Vera became a stay at home mom and I’ m Not Obsessed was born.


The website is geared towards women who have a love for celebrity gossip but do not like the snark and raunchiness that is associated with online blogs. INO is a safe place for people to visit while at work or surfing the web at home with their children nearby. We keep all content clean and all pictures “PG rated”. Because of our position in the market, I’m Not Obsessed has been featured on several media outlets includingGood Morning America, Fox News, CBS News, E! Entertainment, NY Newsday, NY Daily News and Pregnancy and Newborn Magazine.


In September of 2009, ‘Lady and the Blog’ was added to the ever growing INO brand. It is here readers gain access to product reviews pertinent to women including beauty and fashion lines, children’s equipment, clothing, and accessories, and press previews for next season’s must haves. Readers are also alerted to steals and deals from a variety of retailers. It is on ‘Lady and the Blog’ that Vera also keeps her personal blog.


LATB also focuses on how to dress like a celebrity and teaches readers to do it for less. Since Vera lives in NY, she heavily covers Mercedes Benz Fashion Week with the help of several writers.

Since then, INO Media has partnered in or acquired more online properties, including babyrazzi.com, dealobsessed.com, and gettinggorgeousevents.com (co-founded with Mom Generations founder Audrey McClelland).

Vera has also recently branched out to become a writer for gardencity.patch.com, her local patch affiliate.

What would you like to learn more about?

  1. Press Kit: See where Vera Sweeney has been referenced
  2. FAQ: Have specific questions you want to ask about the way the blogoperates?
  3. Celebrities I’ve Met: It is my mission to expand this page as much as possible! But see who I’ve met so far.
  4. Check out who writes for INO.
  5. Who do I love online? Read my Sites to Visit list.